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Expert Marketing Strategies for Reopening Your Small Business

Following coronavirus closures, small business owners across the country are scrambling to reopen and get their customers back. But given the ongoing threat of illness and the current state of the economy, many consumers are still hesitant to venture into stores or spend their hard-earned cash online. Fortunately, a good marketing strategy can help your business get back on its

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Resources You Can Use to Get Your Small Business Digital-Ready

As an entrepreneur, you probably know by now that the best and the most logical next step of your small business is establishing a digital presence or maybe even strengthening the one that you already have. This is because customers are undeniably doing more and more business over the internet and you need to make sure that your small enterprise

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The New Google BERT Update Explained In Plain English

Google’s new BERT update will affect 10% off all searches. Learn everything you need to know! Google just announced its latest algorithm update called BERT. The Google BERT update was announced on October 24, 2019, but reported that it has already been rolling out for a few days. According to the release, Google says that this will affect 10% of queries,

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5 REASONS YOUR SITE SHOULD BE HTTPS

The difference between HTTP and HTTPS may seem like only one letter, but that one letter can make a huge impact in your website’s performance. Let’s talk about HTTPS and what it means for your small business. What Is HTTPS? HTTPS is a way to encrypt information that you send between a browser and a web server. This protects your

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Quit Designing Websites That Simply Look Good. Create Sites That Work.

There are a lot of cool things you can do with your website. After all, web technology is amazing, right? What’s more, I’m personally a huge fan of visual content, interactive elements and killer design. However, I’ve also seen the dangers such elements can create, so I’m here to issue this warning: Entrepreneurs and the web designers they employ

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How Often Should You Update or Rebuild Your Website?

When it comes to updating your business website in a timely manner, the one rule is this: There are no rules. That’s according to Christian Riggs, president of Riggs Creative Group, a user-experience design and website development firm in San Diego. Riggs says that deciding whether to update, redesign or reengineer your site should depend entirely on your business goals,

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8 Mistakes Small Businesses Make When Building an Online Presence

Investing in building an online presence can be one of the wisest decisions for any business in today’s times. With the majority of your customers active on the internet, online elements — executed appropriately — can make all the difference to your business marketing campaign. That being said, having a strong online presence goes beyond building a website and having

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5 Daily Rituals to Adopt if You Want to Reach Your Full Potential

Remember all those resolutions your friends made earlier in the year? Most of them have failed by now. The truth is, there is no point in making “resolutions” to reach success — focusing on creating daily rituals that will empower you is a much better plan of action. man-doing-daily-routine Our lives are based on what we repeatedly do. Everything we

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20 Reasons to Start Your Own Business

If you’re an entrepreneur you have heard the million reasons not to go into business: It’s too risky, you might go into debt, you’ll probably lose sleep, your social life is kaput, and the list goes on. But even with all these uncertainties, people are still attracted to the startup world. There are just as many, if not more reasons

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14 curiosidades del mundo de los negocios

Empezar tu propio negocio se parece mucho a enamorarse, es tan emocionante como aterrador. Por cada cosa maravillosa y mágica que puede pasarte en el curso de poner tu negocio en marcha, siempre habrá algo que amenace con descarrilar tus sueños de ser un emprendedor. Henry Ford, fundador de la Ford Motor Company (y un hombre que sabía uno o

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