Search engine optimization is essential to most websites. The industry is worth more than $70 billion a year, and it’s only going to grow. It has specialists, sub-specialists, thought leaders, dedicated publications, fantastically complex tools, and constant uncertainty at its heart. As Bob Dylan says, it’s just a shadow we’re all chasing.
All the more reason to stay sharp, no? Every tweak to major search engine algorithms sends shockwaves throughout the web. For those who don’t follow the SEO space it can be easy to lose track of the latest trends, authorities, and resources.
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