7 Reasons Why SEO Matters for Every Startup

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No matter how lean your startup, you can at least afford do-it-yourself SEO.

For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern.

A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. There are seven reasons why optimization needs to be a priority for every business owner, according to McGovern.

1. SEO delivers customer behavior data to startups.

SEO uncovers significant data. The more search engine optimization research a startup does, the more data they have about what potential customers are searching for.

“When a founder is just beginning their business, they don’t have much data about their audience,” says Scott McGovern. “SEO helps accumulate that data over time. They can continue to benefit from it long after they’ve launched their business.”

Some of the best SEO tools to help you rank higher in Google have free trial versions. Startups can see which words their target customer audience is using to conduct searches. A founder can also conduct their own Google search and input words that pertain to their business.

From there, Google will auto-fill those terms based on how often people search those words.

Read more at : https://www.entrepreneur.com/article/331535

Source: www.entrepreneur.com

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