Improving your SEO will improve your overall ranking in the Search Engine Results Pages (SERPs). But, if you’re a business that focuses on targeting your local audience, you have to utilize more focused SEO practices to grow your business properly. Hopefully, your business already uses effective local SEO techniques that help your brand thrive. However, SEO is never a one-and-done thing, and the same rule applies to local SEO as well.
Keep in mind that 50 percent of people who search for local businesses usually end up visiting or reaching out to them the same day. This is why it’s so important to have a thought-out local SEO strategy in place. And to make sure that all your SEO efforts are working in your favor performing local SEO audits regularly is a must.
There are plenty of SEO metrics to track, but the following are essential for an efficient local SEO audit and further local business growth.
The growth of your organic search traffic
Without a consistent flow of new and qualified users visiting your website, you won’t be able to grow your business continuously.
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